How SYSTRAN helped FARFETCH to increase up to 45% efficiency across Luxury Fashion content localization
items produced each year
products localized per day
The Farfetch.com online marketplace is localized in 16 languages. It covers about 50 markets with localized contents such as product catalogs (3 000 products localized every day) marketing and brand content, tailored user experience and knowledge libraries for their customer service team.
They also offer localization services for partners who are using their platform and need support to localize their assets. FARFETCH’s teams currently localize content for 38 partner websites.
With large volumes and a large localization team, efficient translation is central in ensuring the success of FARFETCH’s ecosystem.
SYSTRAN translate Server
Initially, FARFETCH had no translation technology in place. Translation processes at the company were extremely manual.
They started their transformation journey by introducing a translation management system (TMS) to put more structure to the team’s work. They were able to manage and leverage more content and build translation memories.
However, they came to the conclusion that their translation volumes were too large to be single-handedly managed through a TMS.
About 2 years ago, they introduced neural machine translation (NMT) to increase their content production capabilities.
Machine translation is key to increase time and cost efficiency
Founded in 2007, FARFETCH Limited is the leading global platform for the luxury fashion industry.
FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.
FARFETCH has additional businesses including Browns and Stadium Goods, New Guards Group and Luxury New Retail initiative or FARFETCH Platform Solutions.
For more information, visit www.farfetch.com
- SYSTRAN offers a user-friendly solution that is interconnected to FARFETCH’s workflow without disrupting the localization team’s operations
- The flexibility and adaptability of SYSTRAN’s team was crucial to understand and address FARFETCH’s needs adequately
- SYSTRAN has a great service mindset with transparent communications with clients
- Building customized NMT engines for specific types of content resulted in a very good quality output
Senior Head of Localization Services FARFETCH
Our work with SYSTRAN almost evolved into a partnership, a relationship that is very important for us in terms of how we want to move forward.