How SYSTRAN helped Adobe to improve multilingual customer satisfaction ​while lowering call center costs​

In an effort to reduce costs in low revenue, non-English speaking markets, Adobe made the decision to revert customer service phone calls to English.​

​The company was not only interested in cutting call center costs while providing superior multilingual customer support, but also in providing ways to empower customers to find user support in their language via self-help and user forums online.

In non-English markets, bilingual agents are only available for limited hours. Customer service calls arrive round the clock, leading to bilingual agents using callbacks, email, and chat, which couldn’t provide real-time service to all customers.

Hence, the need arose to translate more of Adobe’s content to enhance customer support and satisfaction for multilingual customers. This required making additional help and support content available in languages not covered by live agents, with a focus on speed and budget constraints.